Kinsei Club [Concept]

Concept Design for Creative Direction

All original photos are owned by Kinsei Club.

I came across the brand, Kinsei Club, on TikTok. Particularly, I watched a video of her sewing and embroidering a butterfly onto a green piece of clothing. Loving the style of her pieces, I checked out her website and Instagram and got inspired by the pieces and photography to create some concept designs. I wanted to take the shop’s images and arrange them in a way that created a cohesive yet engaging visual landscape. To me, the brand screams delicate, whimsical, and simplistic. I wanted to play into those three pillars in my designs and create a Kinsei Club world/atmosphere that would captivate you.